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Clonmel Junction Festival

National Training Program Participant

Clonmel Junction Festival, which prides itself on nurturing and empowering emerging Irish artists, embraced long-term artistic planning and started to discuss with friends and supporters the major projects it would pursue over the next three years. This shift provided the Festival with the leeway to conduct true prospect research, to identify a thoughtful approach to donors, and to cultivate a broader base of support for projects of a scale and a complexity that a shorter-term planning cycle simply disallows. In total, the Festival increased its gifts from non-public sources by more than 150 percent in its first year alone. The process of long-term planning is now integral to the Festival’s mentality, and both staff and board are aligned around a series of short-, mid-, and long-term planning goals.